Control Your Personal Brand with a Personal Website

Zachary Horvath

Zachary Horvath 2021-05-18 2 min read #softwareengineering

First impressions matter! Entrepreneurs, freelancers, consultants, and other business professionals alike should always have full control over their online presence. Tools like LinkedIn are fantastic for networking, but they all share limitations in customization and branding. Through the creation of a personal website, this custom branding becomes possible and with the right developer, flourishes!

As a platform for branding, a custom website enables full creative control. The personal website becomes representative of you, your business, and your customer experience. You can highlight your mission, values, opinions, and more through careful layouts, images, and descriptions. A personal website warrants the freedom to express yourself and your vision entirely, without the bounds of social media templating, community guidelines, and technology limitations. 

As for Search Engine Optimization (SEO), a personal website is vital! A simple search of your name will reveal a lot. If you have a custom domain and it's properly built for indexing, it will show up higher on results than your social media pages. Here, you'll be able to present the exact image you want to potential clients, customers, employers, and more. Put your best foot forward with a branded personal website! In addition to heightened personal branding and SEO, a personal website provides lifetime benefits at a relatively low initial investment cost. The returns here are astounding! You can get a truly professional website built for less than $1,000, in most cases, with returns from that initial investment paying out over a lifetime. In terms of Return on Investment (ROI), this is about as good as it gets.

I've worked to build several professional branded websites, including my own. I've found it to be truly helpful in improving your searchability, increasing job prospects, and simply impressing others! Even if you don't need a personal website for a specific job, business, or goal, it can still provide a ton of benefits (think of your website as a platform to proudly display your hobbies, interests, strengths, weaknesses, and more). The options are truly endless. Improve your searchability, online branding, and job prospects today with a personal branded website!